
In June 2025, Boucheron officially opened the doors to its Los Angeles location, welcoming the public to its brand-new flagship store on the West Coast. Boasting an expansive interior—thoughtfully designed to convey the elegant, timeless allure that the maison embodies—the space offers both a luxe sale room and an intimate VIP room.
Washed in soft, yet charming green and pink decor, the interior is at once comforting and ultra-chic, resulting in the warm environment that Boucheron has long prided itself on. With walls covered in verdant green bas-reliefs, designed by Atelier D’offard, on the interior walls, Boucheron intertwines nature with artistry, bringing together the maison’s long legacy of excellence in craftsmanship and California’s unique connection to the organic world.
Within the sales room, powder pink and lime green come together in perfect harmony, as textiles throughout the space offer depth and visual interest, further championing the classic spirit of French craftsmanship that lies at the center of the label’s identity.
In celebration of the store’s opening, Boucheron hosted an event at Los Angeles institution, Harvey House, on Oct. 22. The immersive experience, titled „A Cutting-Edge Journey Since 1858,“ offered guests and friends of the brand a look into the maison’s long history of quality craft and visionary creativity.
In attendance were stars like Julianne Moore, Charlotte LeBon, Tracee Ellis Ross, Laura Dern, Natasha Lyonne, Cooper Koch, Judith Light, Gia Coppola, Morgan Stewart McGraw, Elaine Welteroth, Stephanie Suganami, and Harley Viera-Newton. Nile Rodgers & Chic also offered an electrifying, once-in-a-lifetime performance.
The installation took attendees through some of the label’s most iconic creations and immersed partygoers in the maison’s longstanding innovation in the fields of style, culture, and art.













