Following the recent surge in designer-backed restaurants, labels are now turning their attention to the hotel realm. Designer-approved experiences abound, inspiring jetsetters to book a vacation that also delivers a fashion fix. For something truly immersive, look no further than the Rosewood Castiglion del Bosco’s new “Made in Tuscany” package, through which the 900-year-old Montalcino […]
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Following the recent surge in designer-backed restaurants, labels are now turning their attention to the hotel realm. Designer-approved experiences abound, inspiring jetsetters to book a vacation that also delivers a fashion fix. For something truly immersive, look no further than the Rosewood Castiglion del Bosco’s new “Made in Tuscany” package, through which the 900-year-old Montalcino estate—once owned by the Ferragamo family—invites guests to enjoy a visit to the Salvatore Ferragamo Museum in Florence, an excursion to the Ferragamo flagship store (personal shopper included), and a private wine-and-cheese pairing during their Italian stay.
Equally charming is Christian Louboutin’s Hotel Vermelho in Melides, Portugal, which features pops of the brand’s signature red (not to mention “Loubi’s on the Beach” pool towels) throughout the 13-room property; two newly opened off-site villas offer the quietest, most exclusive of full-service getaways. Missoni’s partnership with The Ritz-Carlton, Bali is less subtle: The hotel’s Indian Ocean–front beach has become the Missoni Resort Club, with vibrant decor and branded yoga mats, as well as a curated resortwear collection solely available to shop on-site.
If you prefer options upon arrival, Staud’s partnership with St. Regis Resorts presents raffia accessories in-suite at the Punta Mita and Bal Harbour properties, while Michael Kors’s Jet Set package at the Montauk Yacht Club places a weekender bag in your hand at check-in (also included: a chef’s-table dinner, sunset cruise, and massage for two). If your summer travels are behind you, order an outfit from Sporty & Rich’s ongoing collaboration with Hotel du Cap-Eden-Roc to feel like you’re still on the French Riviera.
Below, L’OFFICIEL rounds up all of the hottest fashion brands and hotel collaborations for summer 2025.
Rosewood Castiglion del Bosco’s Made in Tuscany Ferragamo Experience
Launched in tandem with the Ferragamo Museum’s latest exhibition Salvatore Ferragamo 1898–1960, this exclusive travel package invites guests to retrace the legacy of the brand’s founder. Guests can stay in one of 42 suites or 11 villas once owned by the Ferragamo family at their 900-year-old estate, followed by a visit to the Florence museum honoring Ferragamo’s life and visionary shoe designs, plus a VIP shopping experience at the flagship on Via Tornabuoni. The journey is rounded out with an intimate wine and cheese pairing at the Castiglion del Bosco Wine Lounge—an immersive experience tailor-made for fashion connoisseurs.
Missoni x The Ritz Carlton Bali
Missoni has taken its signature Resort Club concept to Bali, teaming up with The Ritz-Carlton to transform the beachfront of the Nusa Dua property into a vibrant, fashion-meets-luxury escape. Drawing from the turquoise and emerald tones of the island’s natural landscape, Missoni has reimagined every detail of the seaside experience—from sunbeds and umbrellas to kites and yoga mats—infusing the brand’s bold Italian patterns with the resort’s tropical elegance. Guests can also shop an exclusive on-site Missoni pop-up featuring a capsule of archival-inspired beachwear and accessories created just for the collaboration. With a second drop from June 2025, complete with a bespoke pattern and ready-to-wear pieces, the partnership marks one of the most stylish hospitality offerings in Indonesia.
Vermelho Hotel x Louboutin
Christian Louboutin’s first hospitality project, Vermelho Melides in Portugal’s Alentejo region, has just expanded its offering with the addition of two exclusive villas for guests seeking extra privacy. Part of Louboutin’s personal portfolio, the villas are located only a few miles from the hotel yet provide full access to the same bespoke services and amenities that define Vermelho. Opened in April 2023, the 13-room boutique property embodies the designer’s intimate vision of a maison de vacances, nestled within the dreamy landscapes of Melides. Now, with these private villas joining the mix, guests can immerse themselves even further in the soulful, home-like atmosphere that blends Portuguese tradition, refined design, and Louboutin’s singular flair.
St. Regis Hotels & Resorts x Staud
St. Regis has partnered with fashion label Staud for the brand’s first hospitality partnership. You can find a 4-piece capsule at the luxurious properties of St. Regis Bal Harbour and Punta Mita. The capsule collection first launched in April at the St. Regis Boutique and Staud’s website. Staud is known for luxurious and chic choices that are perfect for your coastal vacation, so it’s a match made in heaven.
Aquazurra x Hotel de Russie
Aquazzura has entered the world of hospitality with its first-ever Aquazzura Bar, launched in collaboration with the iconic Hotel de Russie, a Rocco Forte Hotel in Rome, in celebration of the property’s 25th anniversary. Blending the shoe brand’s signature flair with the hotel’s timeless elegance, the partnership creates a chic new destination where style and hospitality meet.
Michael Kors x Montauk Yacht Club
Michael Kors has teamed up with Montauk Yacht Club to launch the Jet Set hotel package, blending fashion and luxury leisure just in time for summer. Available from Memorial Day through Labor Day 2025, the exclusive experience begins with a Michael Kors Bedford Travel Signature Logo Stripe Weekender Bag, gifted to guests at check-in. From there, the itinerary unfolds with a bespoke chef’s table dinner for two at the resort’s Ocean Club restaurant, curated by Chef Jarad McCarroll, followed by 60-minute massages at the floating cabana spa. To cap it off, guests will enjoy a private sunset cruise aboard Montauk Yacht Club’s X Shore electric boat, complete with a seasonal crudités board and summer rosé. A true celebration of style, dining, wellness, and coastal luxury, the collaboration redefines what it means to jet set.
Sporty & Rich x Hotel du Cap-Eden-Roc
Sporty & Rich has released the third installment of its collaboration with the legendary Hotel du Cap-Eden-Roc, unveiled in late June. Expanding beyond womenswear, the collection now includes styles for the whole family—designed for everything from poolside lounging to tennis matches on the French Riviera. Featuring crisp shirting sets, terry polos, lightweight cotton fleece, and refined accessories, the line captures the timeless elegance and leisure of one of the world’s most iconic destinations.
Vilebrequin x St. Regis Hotels & Resorts
St. Regis Hotels & Resorts has teamed up with Vilebrequin for a new limited-edition capsule, expanding their 2023 collaboration into a family-focused collection of swimwear, accessories, and beach games. Available at select St. Regis Resorts worldwide, the line features custom prints inspired by resort life, playful keepsakes like beach buckets and paddle sets, and immersive activations that bring the Live Exquisite lifestyle to life by the sea.
Jacquemus x Monte-Carlo Beach Club
While not technically a hotel collab, it would be remiss not to include Jacquemus’ takeover of the legendary Monte-Carlo Beach Club. In partnership with Monte-Carlo Société des Bains de Mer, the seaside icon has been reimagined in the brand’s banana yellow, coconut milk, and black stripes—stretching from sunbeds and parasols on the pier to the Pool Café. Two Jacquemus boutiques also debut on-site, offering an exclusive glimpse into the designer’s Riviera-inspired world. The collaboration runs through October 7, 2025.
