From Seed to Scent: Bella Hadid Launches New Orebella Fragrance for the Evolving Self

Nearly a year since the last new addition to her perfume line, Bella Hadid is back with a fresh addition to Orebella. The brand, known for blending skincare-grade ingredients with luxurious, long-lasting scents, finally unveiled its fifth fragrance, Eternal Roots, which launched on Aug. 13. 

Orebella first launched in May 2024 with three distinctive scents—Salted Muse, Window2Soul, and Blooming Fire, each offering unique, multi-layered profiles rooted in nature. A fourth scent, Nightcap, followed in August last year, rounding out a collection praised for its hydrating formula that respects the skin’s natural moisture while delivering impressive staying power. 

Eternal Roots takes the collection in a bold new direction, combining woody and fruity elements in a fragrance Bella describes as “grounded and strong” yet “unexpectedly sweet and bright.” 

When Bella Hadid first teased a new beauty brand in February last year, it divided the Internet. Naturally, fans were excited—but others groaned at the endless parade of celebrity-founded beauty lines. The skepticism isn’t unwarranted: a number of celebrity brands barely live up to the hype, with some arguing that they merely capitalize on fame to launch a brand they didn’t have much involvement in to begin with. 

Hadid, however, is among the few who consistently prove their hands-on commitment. It’s not simply the fact that she’s the face of every campaign thus far. The signs are everywhere: the infectious energy she brings to launch events, the glowing excitement when fans stop her on the street to show their Orebella bottles, and most importantly, the clear vision she brings to a crowded fragrance market.

For Hadid, Orebella is not just a perfume line. It’s a wellness ritual that reflects her belief in mindful self-care and intentional living. It’s about adding a moment of calm to an everyday routine. 

“It felt so important for me to create Eternal Roots right now because of where I am in my own life and how much I’ve been reflecting on growth,” Bella Hadid said in a release. “I’ve learned how essential it is to feel grounded in who you are while still staying open to everything ahead. I wanted to create a scent that carries that feeling, something that reminds you to pause, to feel proud of your roots, and to find happiness in the process of evolving.” 

“No matter where I’m going, whether it’s a work day or a dinner with friends, wearing Eternal Roots makes me feel calm, confident, and ready to be fully present. It’s like taking a deep breath before stepping into the world,” she continued.  

Orebella doesn’t rely on safe, predictable formulas or knockoff scents. Instead, it offers unique blends that feel like the supermodel’s fashion sense translated into perfume: unexpected, daring, and surprisingly harmonious. And the best part is, Hadid built the brand with one particular priority: clean, vegan, alcohol-free formulations—something that, although increasingly popular in the makeup and skincare world, is still overlooked on the fragrance front. 

Then there’s the obvious: Orebella disrupts traditional perfume marketing. Most fragrance lines stick to plain bottles with minimal descriptors, leaving customers guessing until they hit the stores. Hadid’s approach is refreshingly different: campaign imagery almost lets you smell the scent, while the names themselves hint at the olfactory experience. Take the new Eternal Roots, for example: a nature-inspired, woody composition with sweet, fruity undertones. 

For someone like me, who gravitates toward gourmand or fresh, powdery, vanilla-forward scents, Eternal Roots was a revelation. It’s not that I didn’t expect to like Orebella—after all, my social feeds have been filled with rave reviews. It’s that, admittedly, I don’t typically experiment with fragrance families. Eternal Roots opens with a sparkling burst of lychee, bergamot, and pink pepper, leading to a heart of raspberry blossom, suede, pink sugar, and labdanum. Finally, it settles into an earthy base of papyrus, vetiver, birch smoke, and patchouli.

Its longevity was also surprising. Credit where credit is due, Eternal Roots is, hands down, one of the longest-lasting perfumes I’ve tried—and I’ve tried a lot, growing up with a mom whose collection rivals a department store. On my skin, a single spritz lasts up to twelve hours, and even by morning, hints linger in my hair. The only comparable brands have been Jo Malone and Maison Francis Kurkdjian, whose scents I rarely reach for otherwise. 

What’s particularly impressive is how naturally the fragrance diffuses. Even when I apply it only to my wrists, it seems to travel across my upper body, as if I had spritzed my neck or chest directly. While Eternal Roots isn’t the kind of scent I obsessively layer all over my body—my heart still belongs to powdery favorites, after all—it’s earned a permanent spot in my rotation, alongside Burberry Goddess, Dior Joy, and Chanel No. 5. 

Then there’s the most unexpected yet welcome benefit: Orebella’s entire perfume line leaves a subtle, radiant sheen on the skin, almost like a body highlighter. Unlike many perfumes that can feel drying or even irritating, these formulations feel hydrating, doubling as a fragrance and a little self-care treat in one. No wonder they market it as „skin parfum.“ Orebella is proving that fragrance doesn’t have to strip your skin of its natural moisture. In fact, it should complement and enhance it. Now, other brands will have no choice but to follow suit. 

Available in three sizes ranging from $35 to $100, Eternal Roots launched in the U.S. and Canada via Orebella.com on August 13. It is also available on ulta.com and all Ulta stores starting August 24, with UK availability following soon after at Selfridges and The Perfume Shop.