You called, and Cult Gaia answered.
At the label’s buzzy New York Fashion Week show back in February, Cult Gaia presented its bold, sculptural Fall/Winter 2026 women’s collection. Beyond celebrating the brand’s 15th anniversary, fêting its very first on-calendar show, and taking in all of the sophisticated new styles, one thing front row guests and fashion fans outside the venue couldn’t help but notice was all of the men at the show. To be sure, Cult Gaia has been a favorite among insiders in the know for years, but through each and every viral moment, the brand has quickly become one of those It labels that proves exciting, daring, and innovative each and every season. Now, the label is adapting that same style philosophy for men.
Shot in Rio de Janeiro on Praia do Arpoador, Cult Gaia’s first menswear campaign illustrates the collection’s warm-weather inspirations. Embodying those ephemeral few moments between opposites, the collection—also inspired by Brazil’s sunny coast—embraces relaxed tailoring, artful embroidery, and an array of summery swimsuits that translate to beachside lounging and urban life alike.
The Cult Gaia Men’s Spring 2026 collection is now available to shop online.














